1. Who We Are
German Wheels (hereinafter referred to as the “Company”, “we”, “us”, “our website”) provides services for selection, sale, delivery, and installation of premium wheels and tires, as well as tire fitting and seasonal storage. For data-related inquiries, please contact:
2. Scope of This Policy
This Policy describes what personal data we collect on the website, in messengers (including Telegram), by phone, and offline at our service points; how we use, transfer, store, and protect it; what rights you have and how to exercise them. The Policy has been developed in accordance with Ukrainian data protection laws and GDPR principles (for cross-border processing or EU clients).
3. Definitions
Personal data — any information that identifies you or makes you identifiable (contacts, device identifiers, etc.). Processing — any operation with data (collection, storage, use, transfer, deletion, etc.).
4. Data We Collect
4.1. Data You Provide Directly
- First and last name; phone number; email; city/address for delivery; comment in the form.
- Vehicle data for selection: VIN code, make/model, year, body type, wheel/tire size, preferences (design, driving style).
- Payment information (if paying online through third-party payment providers) — we do not store full card details; payment processing is handled by the provider.
4.2. Data We Collect Automatically
- Technical data from your device (IP address, browser type/version, OS, language settings, cookie identifiers); data about site interactions (visited pages, events, time, referral sources).
4.3. Data from Third Parties
- Delivery services (shipment status), payment providers (payment confirmation), advertising/analytics platforms (aggregated campaign metrics).
- If you submit feedback/complaints, we may obtain relevant information from public sources or partners to review your case.
5. Purpose of Data Processing
- Service provision: wheel/tire selection, consultations, order processing, delivery organization, tire fitting, and storage.
- Customer support: responses to inquiries, warranty and post-sale issues.
- Payments and accounting: invoicing, payment processing, compliance with tax obligations.
- Personalization and recommendations: offers tailored to your vehicle and driving style.
- Analytics and service improvement: demand measurement, channel effectiveness, UX optimization.
- Marketing communications (with your consent or within legal limits): news, promotions, offers.
6. Legal Grounds for Processing
- Contract: to accept/fulfill your order or provide services.
- Consent: e.g., for marketing communications or cookie/analytics use.
- Legitimate interest: service development, fraud prevention, ensuring security.
- Legal obligations: accounting, tax compliance, responding to lawful government requests.
7. Cookies and Similar Technologies
We use:
- Essential cookies (for site functionality, forms, and security);
- Analytical/functional cookies (to understand usage and improve experience);
- Marketing cookies (to display relevant ads). You can manage cookies in your browser settings; disabling optional cookies may limit some functions.
8. Data Sharing
Sharing is limited to necessary purposes:
- Service providers (payment processors, hosting, analytics, CRM, mailing services).
- Logistics (carriers/couriers receive only data needed for delivery).
- Partners/contractors — when necessary to fulfill your order (e.g., special wheel orders).
- Government/law enforcement authorities — where required by law.
We ensure confidentiality and data protection obligations with all such recipients.
9. International Transfers
Data may be processed and stored in data centers located in Ukraine and/or the EU. If transferred to other jurisdictions, we apply appropriate safeguards (including EU Standard Contractual Clauses).
10. Data Retention
We retain data only as long as necessary for the purposes described in this Policy and as required by law (tax/accounting records, etc.). The approximate retention period is up to 5 years from your last interaction, unless otherwise required by law or contract.
11. Security
We apply technical and organizational measures: encryption during transmission (TLS), access control, rights management, logging, backups, data minimization, and staff training. While no method is 100% secure, we continuously improve our protection.
12. Marketing Communications
We send information about promotions and updates only with your consent or when permitted by law. You can unsubscribe at any time (via the “unsubscribe” link in emails or by contacting us).
13. Your Rights
You have the right to:
- obtain information about processing and access your data;
- correct inaccurate or incomplete data;
- request deletion (“right to be forgotten”) where applicable;
- restrict or object to processing;
- data portability;
- withdraw consent (this does not affect processing prior to withdrawal);
- not be subject to a decision based solely on automated processing with legal effects.
14. How to Exercise Your Rights
Send a request to info@germanwheels.com.ua or visit our service center. We will respond within a reasonable time (usually up to 30 days) and may require identity verification. Please note that limiting certain data processing may restrict service provision (e.g., order processing/delivery).
15. Children
Our services are not intended for individuals under 16. If we become aware that we have collected data from a child without parental/guardian consent, we will delete it.
16. Automated Decisions and Profiling
We do not make legally significant decisions solely through automation. Profiling may be used to match products to your vehicle (e.g., by VIN code) and to provide relevant recommendations.
17. Links to Third-Party Sites
The website may contain links to third-party resources (Instagram, payment pages, delivery services). We are not responsible for their privacy policies or practices — please review them before sharing your data.
18. Changes to This Policy
We may periodically update this Policy. The current version is always available on the website with an updated date. Significant changes may also be communicated additionally (e.g., via banner/email).
19. Contact Us
For any questions about this Policy or your data processing, please contact:
info@germanwheels.com.ua